Paddock News

Williams Unveils FW43B with Augmented Reality Experience

Williams Racing is set to launch their FW43B Formula 1 car on March 5, utilizing an innovative augmented reality app to present the vehicle directly to fans at home.

Our Take:

By leveraging augmented reality technology, Williams is not only enhancing fan engagement but also setting a precedent for how teams can innovate in presenting their cars. This approach could redefine the interaction between teams and fans, particularly in a time when digital experiences are paramount.

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Curated by F1Briefing.com

Source: Autosport

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