Paddock News

Cadillac Teams Up with Tommy Hilfiger for All-American F1 Partnership

Cadillac has made headlines by partnering with Tommy Hilfiger as its first official team partner ahead of the 2026 Formula 1 season. This strategic collaboration emphasizes Cadillac's commitment to its all-American identity while leveraging Tommy Hilfiger's established history in the world of motorsport fashion.

Our Take:

This partnership signifies a fresh and exciting direction for Cadillac as it enters the F1 arena, merging cutting-edge automotive innovation with high fashion. By aligning with a globally recognized brand like Tommy Hilfiger, Cadillac not only enhances its brand image but also taps into a broader lifestyle audience, which could drive engagement and interest in its racing endeavors.

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Curated by F1Briefing.com

Source: Motorsport.com

Exciting Livery Changes for Racing Bulls and Williams at the British GP

This weekend at Silverstone, Racing Bulls and Williams are set to unveil their refreshed liveries for the British Grand Prix, aiming to make a striking impression on fans and competitors alike. Our Take: The livery updates not only reflect the teams' evolving identities but are also a fantastic way

Is Carlos Sainz Struggling at Williams This Season?

Williams driver Carlos Sainz is facing significant challenges this season, experiencing results that contrast sharply with his previous success. Despite his experience, he is currently trailing teammate Alex Albon in both race finishes and qualifying performances. Our Take: It’s concerning to see a driver of Sainz's caliber

Haas F1 Leverages AI to Connect with U.S. Fans Ahead of Cadillac Rivalry

The Haas Formula 1 team is taking proactive steps to engage with the expanding American motorsport audience, especially with Cadillac entering the scene. By partnering with Infobip, a leading communications platform, they aim to enhance their understanding of fan preferences and behavior. Our Take: The use of AI and advanced

Mercedes Faces Tough Challenge at F1 Austrian GP – A Deep Dive

This past weekend, Mercedes struggled significantly during the F1 Austrian Grand Prix. After a high of victory in Canada, George Russell's fifth-place finish, over a minute adrift from McLaren, highlighted the team's unexpected performance decline. Tyre overheating emerged as a critical issue for the W16, leading

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Exciting Livery Changes for Racing Bulls and Williams at the British GP

Is Carlos Sainz Struggling at Williams This Season?

Haas F1 Leverages AI to Connect with U.S. Fans Ahead of Cadillac Rivalry

Mercedes Faces Tough Challenge at F1 Austrian GP – A Deep Dive