Formula 1's Sponsorship Surge: Catching Up to the NFL

Formula 1 is witnessing a remarkable growth in sponsorship revenue, achieving $2.04 billion in 2024, positioning it closely behind the NFL's $2.5 billion. This shift illustrates F1's expanding global influence and evolving commercial landscape in sports sponsorship.

Our Take:

F1's ascension in sponsorship earnings not only highlights the sport's revitalization but also reflects changing viewer demographics and interests. As Formula 1 continues to diversify its global fanbase, it could eventually eclipse traditional benchmarks set by leagues like the NFL, particularly by leveraging its unique appeal and innovative marketing strategies.

Read the full article on the original site

Curated by F1Briefing.com

Source: Paul Velasco