Paddock News

PepsiCo Joins Formula 1 Family with Landmark Partnership Through 2030

Exciting developments in the world of Formula 1 as PepsiCo confirms a significant partnership set to extend through 2030. The brand aims to integrate its popular products like Gatorade and Doritos into the F1 ecosystem, focusing on enhancing fan engagement and commercial opportunities beyond the racetrack.

Our Take:

The entry of PepsiCo into Formula 1 signals a transformative shift towards a more lifestyle-oriented branding in the sport. By aligning with global icons, F1 not only boosts its revenue streams but also offers fans a more immersive experience, extending the thrill of racing into everyday life.

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Curated by F1Briefing.com

Source: NewsDesk

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