Paddock News

Cadillac F1 Welcomes Tyler Epp as Global Head of Commercial Strategy

The Cadillac Formula 1 team is gearing up for its debut in 2026 by appointing Tyler Epp, the former president of the Miami Grand Prix, as its global head of commercial strategy. Epp, who has been instrumental in establishing the Miami GP as a premier event since 2022, is expected to leverage his experience to enhance Cadillac's presence in F1.

Our Take:

Epp's signing is a strategic move by Cadillac as they aim to build a strong brand identity in Formula 1. His proven track record in promoting high-profile races suggests he will bring valuable insights and innovative strategies that could help Cadillac carve out a competitive niche in the increasingly crowded F1 landscape.

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Curated by F1Briefing.com

Source: Motorsport.com

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