Paddock News

Exploring the Impact of U.S. Fans on Formula 1's Global Fandom in 2025

The 2025 Global F1 Fan Survey has highlighted a remarkable evolution in the sport's fandom, especially influenced by younger audiences, women, and American fans. With over 100,000 global responses, it reveals that modern fans are not just engaged in racing but are deeply connected to the culture and storytelling surrounding the sport.

Our Take:

The findings of the F1 Fan Survey indicate a promising future for the sport, particularly in the U.S. market. As Formula 1 continues to broaden its appeal, fostering this diverse fan base could lead to innovative marketing strategies and greater inclusivity, making the sport more accessible and relatable to all demographics.

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Curated by F1Briefing.com

Source: Paul Velasco

Exciting Livery Changes for Racing Bulls and Williams at the British GP

This weekend at Silverstone, Racing Bulls and Williams are set to unveil their refreshed liveries for the British Grand Prix, aiming to make a striking impression on fans and competitors alike. Our Take: The livery updates not only reflect the teams' evolving identities but are also a fantastic way

Is Carlos Sainz Struggling at Williams This Season?

Williams driver Carlos Sainz is facing significant challenges this season, experiencing results that contrast sharply with his previous success. Despite his experience, he is currently trailing teammate Alex Albon in both race finishes and qualifying performances. Our Take: It’s concerning to see a driver of Sainz's caliber

Haas F1 Leverages AI to Connect with U.S. Fans Ahead of Cadillac Rivalry

The Haas Formula 1 team is taking proactive steps to engage with the expanding American motorsport audience, especially with Cadillac entering the scene. By partnering with Infobip, a leading communications platform, they aim to enhance their understanding of fan preferences and behavior. Our Take: The use of AI and advanced

Mercedes Faces Tough Challenge at F1 Austrian GP – A Deep Dive

This past weekend, Mercedes struggled significantly during the F1 Austrian Grand Prix. After a high of victory in Canada, George Russell's fifth-place finish, over a minute adrift from McLaren, highlighted the team's unexpected performance decline. Tyre overheating emerged as a critical issue for the W16, leading

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Exciting Livery Changes for Racing Bulls and Williams at the British GP

Is Carlos Sainz Struggling at Williams This Season?

Haas F1 Leverages AI to Connect with U.S. Fans Ahead of Cadillac Rivalry

Mercedes Faces Tough Challenge at F1 Austrian GP – A Deep Dive