McLaren Revives Sponsorships with Mastercard as Title Partner for 2026
McLaren Racing has officially announced its long-awaited return to having a title sponsor, partnering with Mastercard for the 2026 season. This deal marks a significant milestone for the team, ending a 13-year drought of title sponsorship.
Our Take:
This partnership not only bolsters McLaren's financial strength but also signals a positive shift in the team's commercial strategy. With the rejuvenation of sponsorships, McLaren seems set to enhance competitiveness in the Formula 1 landscape, which has been increasingly reliant on major brand partnerships for success.
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Curated by F1Briefing.com
Source: Keith Collantine