Paddock News

F1 Launches 'Passenger Princess' to Engage Younger Audience

Formula 1 is set to broaden its appeal with a new YouTube original series titled Passenger Princess, hosted by popular YouTube star Amelia Dimoldenberg. This four-part series aims to connect with a younger audience by combining Dimoldenberg's engaging interview style with the high-energy world of F1.

Our Take:

It's exciting to see F1 leveraging social media stars to engage a younger fanbase. With Dimoldenberg's unique approach and ability to connect with viewers, this series could offer an entertaining glimpse into the world of F1, making the sport more accessible and relatable than ever.

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Curated by F1Briefing.com

Source: Motorsport.com

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