Paddock News

PepsiCo Joins Forces with Formula 1 as Official Partner

In an exciting development for motorsport fans, PepsiCo has announced a multi-year partnership with Formula 1 that will last until 2030. This collaboration aims to blend the adrenaline of F1 with popular beverages and snacks like Gatorade and Doritos, reaching a vast audience of over 820 million fans globally.

Our Take:

This partnership highlights the growing intersection between sports and consumer brands, especially in vibrant global markets. Leveraging F1’s massive fan engagement, PepsiCo is poised to enhance its brand presence while providing fans with unique experiences that merge the excitement of racing with its iconic products.

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Curated by F1Briefing.com

Source: Press Office

Marquez Triumphs at Mugello: A Rocky but Rewarding Journey

Marc Marquez once again showcased his unparalleled skill by clinching his 93rd career victory at Mugello, even as he faced a challenging pace throughout the race. His success at the Italian Grand Prix highlights not just his talent but also the intense competition and risks involved in MotoGP racing. Our

The Future of Ferrari: Vasseur Under Pressure

The future of Fred Vasseur as Ferrari's team principal is under intense scrutiny following a challenging start to the season. With significant criticism from major Italian sports media, questions abound regarding the direction of the Scuderia and whether Vasseur can turn things around. Our Take: Ferrari's

Bagnaia Identifies Challenge Areas Against Marquez in MotoGP

Francesco Bagnaia, the two-time MotoGP champion, has opened up about his current challenges in comparison to his teammate Marc Marquez, following a disappointing performance at Mugello. Bagnaia's insights provide a glimpse into the areas where he feels he needs to improve to keep pace with one of the

Revamping F1's Wet Tyres: Pirelli's Call for Change

In a bid to enhance performance, Pirelli highlights the extraordinary capabilities of its wet tyres, which can displace 85 litres of water per second. However, these tyres rarely see action at racing speeds, leading to calls for an overhaul in their design and usability. Our Take: It's time

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Marquez Triumphs at Mugello: A Rocky but Rewarding Journey

The Future of Ferrari: Vasseur Under Pressure

Bagnaia Identifies Challenge Areas Against Marquez in MotoGP

Revamping F1's Wet Tyres: Pirelli's Call for Change