Paddock News

PepsiCo Joins Formula One: A New Official Partnership Begins

Formula One has announced an exciting partnership with PepsiCo, marking the beverage giant as an Official Partner through at least the 2030 season. This multi-year agreement highlights the sport's continuous growth and its appeal to major global brands.

Our Take:

This partnership is more than just a sponsorship; it reflects the increasing intersection of entertainment and consumer brands in the world of sports. PepsiCo's involvement could lead to innovative marketing campaigns, integrating F1's high-speed excitement with their diverse portfolio of products, which could engage a younger audience and enhance the overall F1 experience.

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Curated by F1Briefing.com

Source: https://www.f1technical.net/news/26976

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Read more

The Case for V8 Engines: A Bold Move for F1's Future

Exploring the Viability of Ben Sulayem's V8 Proposal in Formula 1

Mercedes' 2026 Driver Line-Up Dilemma: Who Should They Choose?

Unlocking Winning Strategies in Motorsport Betting